Founded in Laval in 2013, serving Canadian SMBs
Web Words International provides digital strategy, market research and ad campaign management for SMBs across Canada and the United States. We are based in Laval, Quebec, and we work in French, English and Spanish, with the same high standards in all three languages.
We are small, and that's deliberate. The person you meet is the person who manages your campaigns.
How it all began
In 2013, Natalia Mendoza, a young mother, started a part-time business with a clear idea in mind: help the small businesses in her area get seen. Not the big brands, not the six-figure budgets.
Neighbourhood shops and local businesses have the same visibility needs as everyone else. Unfortunately, they have neither the budget nor the vocabulary to talk to the big marketing firms. They are still our clients today.
What has changed is the territory. What works for a business in Laval may or may not work for a company in Winnipeg or Halifax: that's where expertise becomes an asset, to determine whether the work can stay the same with a change of map, or whether the strategy needs to be adapted to the target market.
Plus de dix ans plus tard, la mission tient en une phrase : rendre le marketing numérique accessible et compréhensible pour les propriétaires de PME. Ce qui s'est élargi, c'est l'étendue du travail. Nous avons commencé par gérer des campagnes publicitaires.
Nous faisons aujourd'hui aussi la recherche de marché et la stratégie qui devraient les précéder, parce qu'on a vu trop d'entreprises dépenser six mois de budget dans un canal où la demande n'existait pas.
What we believe in
The plan before the spending. We regularly recommend that a client reduce their advertising budget, or fix their website before spending another dollar. A well-managed campaign on the wrong channel is still a bad campaign.
You should understand what you're paying for. Our reports are written to be read by a business owner, not an advertising specialist. If a report needs translating, it's badly done.
The account is yours. Your advertising and analytics accounts are opened in your name. If you ever leave, you take the full history with you, which has real value for bidding algorithms.
We don't sell you what you don't need. Our services are sold separately, precisely so you can buy only what you're missing. A market study or strategy can just as well be executed by your in-house team or another provider.
Who we work with
Appliance Stores
Understanding the market and the consumers ready to buy appliances is essential to running effective campaigns.
Furniture Stores
Understanding the market and the consumers ready to buy furniture or mattresses is essential to running effective campaigns.
Custom Home Automation and Audiovisual Solutions
Nous mettons notre expérience en domotique au service de au service des PME en domotique.
Roofers
It's not just about understanding the construction market, but knowing how to target the people looking for your services.
B2B
You're looking for meaningful information and data to create or implement a digital marketing strategy.
SMBs
You're an SMB in another industry, or a non-profit looking for digital marketing support.
We follow our own advice
We offer organic search engine optimization, answer engine optimization and generative engine optimization. We also manage ad campaigns on ChatGPT, a recently launched channel that very few Canadian providers have mastered.
This is no coincidence. A growing share of searches no longer ends with a click: people ask an assistant their question, get their answer, and visit no website at all. We follow this shift closely, because our clients are experiencing it before they even realize it.
