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The problem it solves
Most digital marketing decisions are made on gut feeling. “Our customers are surely on Facebook.” “There must be people searching for this.” “Our competitor is advertising, so we should too.”
Sometimes the gut feeling is right. Often, it leads to six months of spending on a channel where the demand doesn't exist, or in a market where the cost of attention exceeds your margin.
Digital market research replaces assumptions with data — before the budget is spent, not after.
What we analyze
Your current digital position
Where you really stand today: your search visibility, your presence on platforms, what people find when they search for your name, and what they don't find.
Competitive benchmark
Companies targeting the same clientele as you are examined in the same way: their positioning, the channels they invest in, and how they communicate with their customers. We analyze what they do better than you and the blind spots they leave open.
Your brand's reach
What is your position in the available attention of your market? How many people search for your name, how is this volume changing, and what market share do you represent compared to your competitors? This is the data that SMEs most often lack, because it can't be obtained by looking at their own dashboard.
Actual demand
Search volumes in your industry and your territory, with their variation over twelve months. We separate purchase-intent searches from those driven by simple curiosity; that's often where a channel's viability is decided.
A complete presentation, delivered in a one-hour video call, that you keep.
It includes the competitive benchmark, your brand's reach, your market's demand data, the UX audit findings, and a list of recommended priorities ranked by impact — including, where applicable, a recommendation not to invest in a given channel.
The file belongs to you. Nothing obliges you to hire us for the next step, and you can hand it over to your in-house team or another provider.
$1,299 · Delivered in 4 weeks
What you receive
What the study does not include
We'd rather say it clearly, so that no one feels they're paying twice.
The technical audit of your website. Crawling, indexing, structured data and redirects are part of the SEO engagement, which includes its own audit. The study examines the human experience of your website, not its mechanics.
The list of keywords to target. The study measures demand across your market. The list of organic search queries to target is part of the SEO engagement, and the list of keywords to bid on is part of campaign management. Three different deliverables built from the same raw material.
The media plan and budget allocation. That is the purpose of the digital strategy, which is built from the study's data.
Executing anything. The study is an assessment. Fixing what it reveals is a separate engagement.
When to use it
Before significantly increasing an advertising budget.
When your campaigns aren't producing results and you don't know whether the problem lies in the execution or the market
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Before launching a product or service.
Before opening a new territory or location
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Avant de vous engager avec un fournisseur, y compris nous
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What happens next
1. A scoping call.
Together, we define the scope: which competitors, which territory, which offering.
2. The research
3 weeks. We'll get back to you if any data is missing on your end.
3. The presentation
An hour in video conference, then the file is given to you.
4. What you do with it
Some clients execute the report themselves. Others follow up with a $650 digital strategy , which transforms the findings into a media plan. Still others shelve the document for six months and come back. All three are legitimate.