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Ad Campaign Management
Your ads are running. Someone needs to monitor them every week, fix what goes off track, and explain to you in plain language what they're bringing in.
What an engagement includes
We don't just launch campaigns.
Auditing your existing accounts, or creating a custom account structure.
Setting up Google Analytics 4 and conversion tracking: forms, calls, appointment booking, transactions.
Search for keywords to bid on, with matching types and exclusions.
Ad copy.
Production or adaptation of advertising assets
Weekly optimization: bids, audiences, search terms, budgets, tests.
Looker Studio dashboard, accessible anytime.
Monthly report and call.
We don't bill analytics separately, because no campaign works without it.
A campaign without reliable conversion tracking optimizes for clicks. A campaign with reliable tracking optimizes for customers. The difference in cost per acquisition is often a factor of three.
Most of the Google Analytics setups we audit have at least one serious problem: double-counted conversions, internal traffic not excluded, missing call tracking, misconfigured consent. We fix all of that before launching anything — which delays the start by one to two weeks, and avoids burning three months of budget optimizing for the wrong thing.
Quebec's Law 25 is part of the job. Since 2023, Quebec businesses have specific obligations regarding the collection of personal information, including obtaining clear consent for non-essential tracking cookies. We configure your consent banner and Google Consent Mode so you stay compliant while keeping usable data. The two are compatible, contrary to what you often hear.
Measurement is part of the engagement
Our working rhythm
Every week — review of search terms and negative keywords, bid and budget adjustments, monitoring of ongoing tests.
Every month — Data Studio report, 30-minute call, decisions for the following month.
Every quarter — review of the split between platforms.
This consistency is what separates a managed campaign from one left on autopilot.
The most profitable channel for most SMBs, because it reaches people whose purchase intent is already formed.
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Google Ads
Search Campaigns
Your ads appear in Google search results when someone types in a query related to your offer. Particularly effective for professional services, specialized trades, and local businesses.
Display Campaigns (Display/
Demand Gen)
Your visuals are displayed on websites within the Display Network. There are two main uses: remarketing, which re-engages visitors who left without converting, and brand awareness within a defined radius. Display advertising rarely generates direct sales—expecting the opposite is the most frequent cause of disappointment with this format.
Shopping Campaigns
Your products appear with a photo, price and brand right in the search results. Essential for e-commerce. We take care of the product feed and Google Merchant Center, the stage where most Shopping campaigns fail.
Performance Max
Une seule campagne diffusée sur Search, Display, YouTube, Gmail, Discover et Maps, pilotée par l'apprentissage automatique de Google. Très performante quand le suivi des conversions est irréprochable, coûteuse quand il ne l'est pas : l'algorithme optimise vers ce que vous lui déclarez comme succès.
The most granular targeting on the market: interests, behaviours, lookalike audiences based on your best customers, remarketing to your visitors. The platform of choice for retail, restaurants, real estate and consumer services.
Meta reaches people who aren't looking for you. That's both its strength and its limit: the volume is there, but the intent has to be built.
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Meta: Facebook and Instagram
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YouTube
The world's second-largest search platform. Low cost per view, excellent for building awareness in a market before launching a search campaign — people who have already seen your brand click on your Search ads more often.
A simple, well-written format often performs better than an expensive production.
Thousands of specialized communities where your customers are already discussing their problems. Costs stay low because few Canadian advertisers are paying attention to it. Especially effective in B2B, technology and niche markets.
Spotify
Audio and visual ads served while people listen to music or podcasts. An underused format in Canada, so still affordable, and relevant for building awareness in a given territory. A 30-second audio message is also the only ad format people can't simply look away from.
Drawing a virtual perimeter around a physical location and serving ads to mobile devices that enter, stay in or leave it.
What it lets you do
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Target trade show visitors during the event, then re-engage them for 30 days
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Serve ads to people who are at a competitor's location
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Reach residents of a specific neighbourhood when a new location opens
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Measure in-store visits attributable to a campaign
Who it's for
Businesses whose customers have to come to them: retail, restaurants, dealerships, clinics, showrooms. If your sales are made entirely online, geofencing isn't for you, and we'll tell you so.
A word of caution
Accuracy depends on the location signals available on the device, which vary with each person's privacy settings. A perimeter that's too small shrinks the audience so much that the campaign never takes off. We usually start wider than the client imagines, then tighten based on the data.
Geomarketing and Geofencing
Three commitments
The account is yours
We work in accounts opened in your name, which we access as managers. If you leave, you take the full history with you, which has real value for bidding algorithms.
No long-term contract
Engagements are month-to-month and can be cancelled with 30 days' notice.
Measurement first
No campaign launches until conversion tracking is reliable.
Pricing
From $260 per month
These fees are separate from the budget you pay to the platforms. You pay Google or Meta directly, from your own account.
Recommended media budget
At least $800 per month per platform to generate enough usable data. Below $500, the conversion volume is too low to tell a real signal from random chance.
Campaign Name | Service Fee | Pricing Grid Image | Frais de configuration | Investissement media |
|---|---|---|---|---|
Campaign petit budget | 260 | 455 | 500$ au 2000$ | |
Campaign budget intermédiaire | 455 | 650 | 2001$ au 5000$ | |
Campaign budget pro | 650 | 995 | 5001$ au 9000$ | |
Campaign budget personnalisé | Plus de 9001$ |