Three disciplines,
one goal
SEO — Search Engine Optimization
Ranking in Google's organic results: technical site structure, content quality and freshness, speed, internal linking, local SEO. This is the foundation, and nothing that follows works without it.
AEO — Answer Engine Optimization
Becoming the source for direct answers, the knowledge panel and “People also ask” questions. This requires content organized into self-contained question-and-answer blocks, where the answer comes first and the context follows.
GEO — Generative Engine Optimization
Getting cited by ChatGPT, Perplexity, Claude, Gemini and AI Overviews. Where traditional SEO aimed for a spot among ten links, the goal here is to be one of the three or four sources a model relies on to build its answer.
What an engagement includes
At launch
A complete technical audit of your website
Crawling and indexing, speed and Core Web Vitals, structured data, redirects and canonicals, sitemap, content rendering, heading hierarchy. What a bot sees, as opposed to what a human experiences — that second part is covered by our market research.
Analysis of your current organic visibility
What you already rank for, in which positions, with how much real traffic. Many businesses discover at this stage that they rank for searches that don't bring in customers.
Analysis of your search competitors
Who holds the top positions for your searches, for how long, and with what type of content.
Analysis of your search competitors
The list of search queries to target, ranked by purchase intent and difficulty. Separate from the list of keywords to bid on, which falls under campaign management.
Every month
Technical fixes, in order of impact
Content creation and updates
Local SEO: Google Business Profile, citations, consistent contact information
Structured data and entity consistency across the web
Tracking of your citations in AI-generated answers
Monthly report and call
Your competitors on Google are not your business competitors
This is the first thing the analysis reveals, and it surprises almost all of our clients.
A general contractor in Laval isn't up against other contractors in the search results. They're up against directories, lead-generation sites, comparison sites and renovation blogs. These sites have no intention of taking a contract from them; they want to resell their lead.
That completely changes the content strategy. You don't fight a commercial competitor the same way you fight a national directory that has dominated the results for ten years.
What has changed, and why now
A growing share of searches end without a click. For an SMB, the consequence is concrete: a customer who used to search Google for “plumber Laval” and scroll through the results now asks an assistant “who should I call about a blocked drain in Laval?” — and gets two or three names.
Being one of those names is not the same as ranking first on Google.
GEO is mostly strategic work
There's a common misconception that GEO is a matter of technical settings. It's the opposite. Most of the results come from positioning, presence across the ecosystem and brand authority. The technical side is the smallest piece — necessary, but small.
Clearly define your entity.
A model must be able to answer the questions "what is this company, where is it located, and what exactly does it do?" This requires a consistent and unambiguous description on your website, and one that is identical everywhere else.
Be corroborated elsewhere.
Generative search engines cross-reference information between sources. A company mentioned only on its own website is difficult to recommend.
Produce citable content.
Data-driven, dated, and sourced facts. Comparative tables. Direct answers to real questions. A model cannot cite a page that makes no specific claims.
Keep content fresh.
Generative engines favour recent sources. A 2024 article that's never been updated loses ground to a 2026 article on the same topic.
What we don't do
There are quick ways to show up in AI answers: buying fake reviews, getting fake discussions posted on Reddit, manufacturing mentions through accommodating third parties.
We don't do it, and we turn down engagements that ask for it. These practices backfire on the business when they're detected, and they increasingly are. A customer who finds out your reviews were bought doesn't come back.
Pricing
$1,000 per month, with no long-term contract. Cancel with 30 days' notice.
The initial technical audit is included in the first month.
We recommend following this plan for at least 6 months.
Typical breakdown of the work, for a business that already has an SEO foundation: about 70% traditional SEO, 25% GEO-specific work, 5% experimentation. We say this up front because several providers sell “GEO” as if it were a separate discipline. It isn't: a site that doesn't rank anywhere doesn't get cited anywhere.
Frequently Asked Questions
SEO aims to rank your website in Google's results, where users click through to visit you. GEO aims to get your business cited in an AI-generated answer, where users often get the information without ever visiting your website. Both rest on the same technical foundations, but GEO places more weight on the verifiability of facts and the consistency of your presence across the web.
No, and it's the most costly misconception right now. Generative engines rely largely on the same sources as traditional search. A site that doesn't rank anywhere doesn't get cited anywhere. GEO is built on a healthy SEO foundation; it doesn't replace it.
That hasn't been established. In May 2026, Google published a guide on generative search that explicitly identifies llms.txt as an unnecessary practice for its systems. Some believe this type of file will become relevant as autonomous agents browse the web. We can set one up if you'd like, but we don't bill it as a visibility lever.
No. Google states that no specific schema.org markup is required for AI Overviews or AI Mode. Structured data remains useful for traditional search, for understanding your business as an entity, and for local listings — so we continue to implement it, without promising any effect on generated answers.
Google removed FAQ rich results on May 7, 2026: the expandable blocks no longer appear in its results. The markup can stay without causing harm. However, visible FAQ content on your pages remains very useful — it's the format generative engines extract most readily.
No. Wix produces clean markup and supports structured data, redirects and multilingual management. The factors that matter, content, structure, speed, consistency of business information, depend on how the site is built, not on the platform.
Yes. We run SEO engagements in all three languages, for businesses in Canada and the United States. We don't translate keywords: we redo the research in the target language, because the vocabulary people use online is almost never a direct translation from one language to another.
No, and no one seriously can. Answers vary from one run to the next and models change without notice. What we can do is put in place the conditions that increase the likelihood of being cited, and measure the progress honestly.