Four services, in the order the questions come up
Bad advertising investments almost always come from a skipped step. Campaigns get launched without knowing whether the demand exists. Money gets spent without a plan. Channels get switched because the previous one “wasn't working,” without ever having been measured.
Our services follow the order in which these questions should be addressed. You don't need all four.
Digital Marketing Services
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*Depending on your ad spend. Our fees are separate from the budget paid to the platforms, and you retain ownership of your accounts.
Where to start
You don't need all four, and the order isn't the same for everyone.
If you want to run paid advertising,
start with market research. It establishes where you stand and where the demand is, then serves as the foundation for the media plan. That's the complete sequence: research, strategy, campaign management.
If your priority is to be found without paying for every click,
le mandat SEO-GEO-AEO démarre seul. C'est le seul de nos services qui n'exige rien en amont, parce qu'il contient son propre audit technique.
If you already have a plan,
passez directement à l'exécution.
Il nous arrive de refuser un mandat parce que le client a d'abord besoin d'autre chose. Un plan média bâti sans données de marché est une opinion mise en tableau — nous préférons vous le dire avant plutôt qu'après.
Not ready for an engagement yet?
Our website analysis and strategy session lasts 3 hours and costs $195.
We audit your website and your visibility, and you leave with the top three priorities to fix first.
No commitment beyond that.
It's also the right starting point if you're already working with someone and want a second opinion on your campaigns.
FAQ
If you want to run paid advertising, start with the $1,299 market research: it establishes where you stand and where the demand is, and serves as the foundation for the media plan. If your priority is to be found without paying for every click, the SEO-GEO-AEO engagement can start on its own, since it includes its own technical audit. If in doubt, the 30-minute call is exactly what it's for.
Because the research takes more hours than the planning. Gathering reliable data, analyzing competitors and auditing a website's user experience takes time; organizing those findings into a coherent plan takes less. You're paying for the data gathering, not the layout.
Only if you already have reliable market data, produced by you or by someone else. We review what you have during the scoping call and tell you honestly whether it's enough.
No, because they're not the same competitors. The study analyzes your business competitors, the ones selling the same thing as you. The SEO engagement analyzes the sites that occupy the search results for your queries — often directories or comparison sites rather than your commercial rivals.
Yes. Conversion tracking, GA4 setup and the dashboard are part of the campaign management engagement. We don't bill analytics separately, because none of our other services works without it.
No. Monthly engagements can be cancelled with 30 days' notice. One-time engagements are paid once, and the deliverable belongs to you — you can hand it over to your in-house team or another provider.
Yes. We're based in Laval and we manage engagements across Canada and the United States, in French, English and Spanish.